Our World

Conscious Citizen's foundation is built around four cyclical pillars. 

The Conscious Citizen

Consciously Consuming

Loving and Caring for your Items

Upcycle, Recycle, Resell

The Conscious Citizen

Someone that lives their life thoughtfully with awareness, purpose, and consideration of their environment. 

Consciously Consuming

The conscious shopper is all about progress, not perfection. Ask yourself  the conscious commandments before purchasing:

1. Is this an item I can upcycle, recycle, or resell?
2. Will I wear this multiple times?
3. Can I wear this with multiple items in my wardrobe?
4. Does this item have longevity?
5. Was this item made responsibly?
6. Is this a brand I am happy to support?

Loving and Caring for your Items

The conscious user. Loved clothes that are properly cared for LAST! By extending the life of our clothes and recycle after use we can reduce around 18 million tonnes of emissions. 

Upcycle, Recycle, Resell

The conscious disposer. We believe in closing the circle between first and second hand. Circularity is necessary to disrupt the perception of the fashion industry and redefine the narrative of consumerism within fashion.