Someone that lives their life thoughtfully with awareness, purpose, and consideration of their environment. 

The conscious shopper is all about progress, not perfection. Ask yourself  the conscious commandments before purchasing

Loved clothes that are cared for last! Extending the life of our clothes & recycle after use reduces approx. 18m tonnes of emissions. 

We believe in closing the circle between first & second hand. Circularity is necessary to redefine consumerism within fashion.